2018 Top Sugar Sand Moments

  1. Lightning Watch Party
  2. Clearwater Lightning Watch Party

    Tampa Bay Lightning fans brought the only kind of lightning we like to see on Clearwater Beach! On Monday, April 16th, a sea of blue was created with 2,000 visitors who came out to watch the playoffs on a giant LED jumbo screen and to cheer on the Tampa Bay Lightning.


$6,000 Raised for Sandy Lane Elementary

Guests selected the winner of the CCM Master Sand Sculpting Competition through the “Your Change Helps Create Change” campaign. By donating cash or small change to the sand sculpture of their choice. $6,000 was raised for Sandy Lane Elementary School in Clearwater!


Tribute to Barbara Bush

To pay tribute to the life and legacy of former First Lady Barbara Bush, sculptors carved a sculpture of Mrs. Bush in Clearwater Beach’s sugar sand. Barbara Bush was an American treasure, and what better way to honor her when this year’s theme was SEA America, “A Celebration of America’s Treasures.”


Sugar Sand Surprises

The Sugar Sand Festival surprised 8 unsuspecting visitors who were patiently waiting in line for the Sugar Sand Walk Exhibit with a surprise brunch at the Baystar Brunch on the Beach Experience. Guests were treated to a decadent chef’s choice four course meal provided by Baystar Restaurant Group beachside in our world-famous sugar sand sculpted tables.


Attendance Growth

The Pier 60 Sugar Sand Festival welcomed over 45,000 visitors to the Sugar Sand Walk Exhibit on Clearwater Beach. The festival surpassed last year’s attendee count by 11% despite losing one peak day due to the hard closure and severe weather. 

Reserve Your Ride on the Clearwater Ferry

Planning a visit on Saturday 4/21? After the popularity of ferry last weekend, the Clearwater Ferry has added a another larger vessel and the ability to reserve your seat on the ferry. Reservations are required and are first come, first serve basis for the 10:30AM, 11:30AM, and 12:30PM. The price for the ferry is $4… Read more »

Tampa Bay Lightning Rocked Clearwater Beach

Tampa Bay Lightning fans brought the only kind of lightning we like to see on Clearwater Beach Monday night! 2,000 people came out to watch the playoffs on a giant LED jumbo screen and to cheer on the Tampa Bay Lightning.

Sugar Sand Festival Closes Temporarily Due to Weather

Unfortunately, Mother Nature is not on our side today and we have to temporarily close the Sugar Sand Festival Exhibit and activities for the day (Sun., Apr. 15) due to windy conditions and safety concerns. Tomorrow’s forecast calls for a bright and beautiful day with zero percent chance of rain! Come out to see the… Read more »

Ride the Jolley Trolley and PSTA Bus System for FREE

Don’t like sitting in traffic? Can’t stand searching for parking? Ride the Jolley Trolley and Clearwater PSTA bus system for FREE! From now til April 29th, all riders boarding at Clearwater City Hall or the Harborview Center will receive a FREE DAY PASS for all day travel on the entire PSTA bus and trolley system…. Read more »

Tickets are live!

It’s almost that time of year again when the white, sugar sand of Clearwater Beach comes to life visually as carefully crafted, immaculate sand sculptures. The Pier 60 Sugar Sand Festival presented by Visit St. Petersburg/Clearwater will mold Clearwater Beach into an artistic paradise. April 13-22. The theme for this year’s festival is Sea America:… Read more »

Q&A with the Tobacco Rd Band

Tobacco Rd Band Like a little country music mixed with some Florida rock and roll? On Friday, April 14th, Tobacco Rd Band will rock the Gulf of Mexico at the Pier 60 Sugar Sand Festival! We talked to Eric Durrance, CMT artist, co-writer of Jake Owens Top 10 Single “Eight Second Ride”, and founder and songwriter for the Tobacco Rd Band,… Read more »

Why You Should Spend Easter on Clearwater Beach

  Hop on over to Clearwater Beach for Easter weekend! There is no shortage of Easter-themed activities for the whole family to enjoy! Check out our basket of ideas on what you should do for Easter! Easter Egg Hunts & Crafts The Hyatt Regency Clearwater Beach offers a host of eggcellent Easter activities for its… Read more »

Skip the Line, Buy Online!

It’s one of Clearwater Beach’s most anticipated events, and this year it’s even bigger, better and easier to attend. The Pier 60 Sugar Sand Festival presented by Visit St. Petersburg/Clearwater will transform Clearwater Beach into a fantasy world April 14-23, 2017. This year’s theme will be Sugar Sand FantaSEA, “A Magical Adventure Above and Below… Read more »

Featured Buskers

Street performers entertain and dazzle guests year round during the Sunsets at Pier 60 Daily Festival.  During the Sugar Sand Festival, two guest performers are flown in from around the world to amp up the entertainment offerings! Check out the Opal Sands Street Theater Experience during your visit to the 5th annual Pier 60 Sugar Sand Festival April… Read more »

What is Sugar Sand?

Imagine you are on the #1 Beach in America, listening to the gentle ocean waves, taking in the sunshine, and sinking your toes into the soft white sands of Clearwater Beach. Sounds like a dream, right? Lucky for you, it’s reality! Clearwater Beach is the #1 Beach in America! It’s surrounded by the warm gulf,… Read more »

Top 5 Reasons to Add the Sugar Sand Festival to Your Bucket List

  1. Location, Location, Location! The Pier 60 Sugar Sand Festival is on the #1 Beach in America! Clearwater Beach, located a quick 20-minute drive from the St. Pete-Clearwater Airport and a 30-minute drive from Tampa International Airport in Florida, is a place like no other. This 2.5 mile stretch of beach offers soft and… Read more »