Activities • Sugar Sand Festival


Beach Concerts

Come celebrate the sunset and enjoy free live music on Clearwater Beach! It's a dance party in the sand!

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Street performing or busking is a live entertainment unlike any other.

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A street show draws its substance from its audience as many shows incorporate their acts around the actions of those watching the show. What makes busking even more unique is the fact that the audience decides the worth of the performance. There is never an admission fee and no tickets are sold.

Beach Walk Busker Circle Sponsored By:

Pier 60 Busker Area Sponsored By:



Come see the night light up on Clearwater Beach with free fireworks! Bring a beach blanket or a low lying lawn chair to see a dynamite Fireworks display. You’ll have a blast!

SATURDAYS 4/13, 4/20, 4/27 @ 9PM

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Sugar Sand Cornhole Tournament

Join us for some fun in the sand with a cold MONSTER in your hand!!

SATURDAY 4/13 @ 10am


Sponsored By:

Hooters    cornhole    

Sand Sculpting Classes

Free Sugar Sand Sculpting Classes allow our guests a chance to create their own sand masterpiece. Workshops will be held beachside daily and carving tools will be supplied.

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ClearwaterBeach-Grand_k 1

Speed Sand Demonstrations

Watch the Pros compete against one another, in this free, fast paced, interactive live show!

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Have you ever wondered what a UFO flying over New York or an Eiffel Tower sand sculpture would look like? Here’s your chance! Crowd participants will be asked to write down a potential sand sculpture idea for the sculptors to carve. Sand sculptors have ten minutes to sculpt whatever prompt is randomly chosen.

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The Giant Sandbox

One of the most popular free attractions for kids and families! Parents can relax underneath an umbrella while the children dig, climb, and play on mounds of Sugar Sand Piles!

Sponsored By:

Hyatt for Camp Hyatt

Master Sand Sculpting Competition

The Master Sand Sculpting Competition takes place inside the Sugar Sand Walk Exhibit. Seven master sculptors will create their own artistic piece in addition to the main sculptures. This is a rare chance for visitors to watch the art of sand sculpting in action!

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Guests will select the winner of the $7,000 Master Sand Sculpting Competition cash prize. Vote for your favorite sculpture by donating cash or small change. The sculptor who raises the most money wins the competition.Every penny counts!
All of the proceeds collected will be donated to Sandy Lane Elementary School in Clearwater.

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Photo Opportunity

Every adult Sugar Sand Walk Exhibit ticket includes a complimentary photo! Check out CCM’s Photo Stop located outside the exhibit for photo souvenirs like canvas prints and custom photobooks.

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The Sugar Sand Walk Exhibit is open daily from 10AM until 10PM with the exception of Sundays 10AM-9PM.

Photo Opportunity Hours:

April 12th-28th

Friday/12th 10AM-10PM

Saturday/13th 10AM-10PM

Sunday/14th 10AM-9PM

Monday-Wednesday 15th, 16th & 17th/ 10AM-8PM

Thursday/18th 10AM-10PM

Friday/19th 10AM-10PM

Saturday/20th 10AM-10PM

Easter Sunday/21st 10AM-6PM

Monday-Thursday/22nd, 23rd, 24th & 25th 10AM-8PM

Friday/26th 10AM-10PM

Saturday/27th 10AM-10PM

Sunday/28th 10AM-8PM

Sponsored By:

VSPC Yellow Dot

Movies on the Beach

Join us for Sunset Cinema our FREE outdoor movie theater under the stars. Sunset Cinema is great for family outings, date night, or just to get together with friends! Bring a blanket or low lying lawn chair! Popcorn and concessions available on-site. Movies begin at dusk.

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Sunset Cinema

Artisans and Crafters

Stroll through Pier 60 to see an eclectic variety of handmade treasures by the sea!

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VIP Lounge Experience

Come enjoy the Pier 60 Sugar Sand Festival in style with a swanky experience!

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Supercharge your day on the sand at the Baystar VIP Lounge. VIP access gets you into the tented bar area with private air-conditioned restrooms, lounge seating, light snacks during the afternoon, warm assorted appetizers from 6:30PM-8:30PM, and the best view of the sunset and the concert stage.
VIP Ticket Includes:
(1) VIP Admission to the Sugar Sand Walk Exhibit
(1)  Admission to the Baystar VIP Lounge
(3) Complimentary Beer or Wine Drink Tickets
(2) Complimentary Soda or Bottled Water Tickets
(1) Official Festival T-Shirt

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Water slides, bounce houses, bungee jumps, aqua balls and more!

Sand Bar

Toes in the sand, drink in your hand at Shephard's Sand Bar! Drink local and enjoy 3 Daughters Brewery Craft Beer & Cider that is Florida inspired and St. Pete brewed. Or toast the sunset with a White Claw Hard Seltzer on the beach.

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Sand Bar Hours:

April 12th-28th (weather permitting)

12th 4PM-10:30PM

13th 11AM-10:30PM

14th 1PM-9PM

15th & 16th Closed

17th 5PM-9PM

18th 5PM-10PM

19th 1PM-10:30PM

20th 12PM-10:30PM

21st 1PM-9PM

22nd & 23rd Closed

24th & 25th 1PM-9PM

26th 3PM-10:30PM

27th 12PM-10:30PM

28th 1PM-9PM

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Dining Experience

By Invitation Only

Distinguished guests, sponsors and invited media are served a decadent chef's choice four course meal beachside in our famous sugar sand sculpted tables. For sponsorship inquiries, please e-mail  


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