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Beach Concerts

Come celebrate the sunset and enjoy free live music on Clearwater Beach! It's a dance party in the sand!

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Street performing or busking is a live entertainment unlike any other. A street show draws its substance from its audience as many shows incorporate their acts around the actions of those watching the show. What makes busking even more unique is the fact that the audience decides the worth of the performance. There is never an admission fee and no tickets are sold.

Beach Walk Street Theater Experience Circle Sponsored By:

Pier 60 Street Theater Experience Sponsored By:

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Come see the night light up on Clearwater Beach with free fireworks! Bring a beach blanket or a low lying lawn chair to see a dynamite fireworks display - you’ll have a blast!

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Cornhole Tournament

Join us for some fun in the sand with a cold MONSTER in your hand!!

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Day of Schedule:
• Boards up: 9:30 a.m.
• Practice and registration: 10:00 a.m. - 11:00 a.m.
• Tournament start: 11:00 a.m.

Two Divisions of Competition

Open Division:
• $30 per player (cash only registration day of tournament)
• Blind partner draw (must enter individually)
• One (1) free drink ticket with paid entry fee
• Pool play followed by double elimination

$1000 guaranteed cash purse for Open Division
• 1st Place: $500
• 2nd Place: $250
• 3rd Place: $150
• 4th Place: $100

Social Division:
• $20 per player (cash only registration day of tournament)
• One (1) free drink ticket with paid entry fee
• Double elimination
• Prizes to our top finishing teams

Raffle prizes and drawings throughout the day!

Join the fun and sign up for the cornhole tournament today!


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Sand Sculpting Classes

Free Sugar Sand Sculpting Classes allow our guests a chance to create their own sand masterpiece. Workshops will be held beach-side daily by one of our talented master sand sculptors; carving tools will be supplied.

Speed Sand Demonstrations

Watch the pros compete against one another in this free, fast paced and interactive live show!

Have you ever wondered what a UFO flying over New York or an Eiffel Tower sand sculpture would look like? Here’s your chance! Crowd participants will be asked to write down a potential sand sculpture idea for the sculptors to carve. Sand sculptors have ten minutes to sculpt whatever prompt is randomly chosen.

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The Giant Sandbox

One of the most popular free attractions for kids and families! Parents can relax underneath an umbrella while the children dig, climb and play on mounds of sugar sand piles!

Master Sand Sculpting Competition

Eight sculptors will compete to be named the winner of the Master Sand Sculpting Competition, winning a $7,000 cash prize. The master sand sculptors will create their own artistic pieces, not relating to the walk exhibit theme, in addition to the main sculptures. This is a rare chance for visitors to watch the art of sand sculpting in action!

Guests are encouraged to vote for their favorite sculpture, by donating pennies, nickels, dimes and dollars to the sculpture of their choosing. The sculptor who raises the most money wins the competition, but Sandy Lane and Eisenhower Elementary Schools are the real winners! All proceeds collected will be donated to these Title 1 Elementary Schools in our community.

Every penny counts!

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Photo Opportunity

Each adult and senior Sugar Sand Walk Exhibit ticket includes a complimentary photo! Visit the College Wall Art Photo Stop to pick up your complimentary photo and purchase the 2020 Sugar Sand Festival personalized photo book or photo canvas. Enjoy our gallery of Clearwater Beach wall art and College Wall Art licensed photo canvas, photo wood and dimensional wall art products.

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Photo Opportunity Hours of Operation:

OPEN DAILY: 10 a.m.

Sunday - Thursday: 8:30 p.m. (Excluding Easter Sunday, the photo opportunity will close at 6:00 p.m.)
Friday - Saturday: 9:30 p.m.

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Movies on the Beach

Bring a blanket or low lying lawn chair and join us for Sunset Cinema our FREE outdoor movie theater under the stars. Sunset Cinema is great for family outings, date night or just to get together with friends! Popcorn and concessions available on-site. Movies begin at dusk.

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Sunset Cinema


Stroll through Pier 60 to see an eclectic variety of handmade treasures by the sea!

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VIP Lounge Experience

Come enjoy the Pier 60 Sugar Sand Festival in style with a swanky experience! VIP access gets you into the tented area with private air conditioned restrooms, a Sugar Sand swag bag, lounge seating, light snacks during the afternoon, warm assorted appetizers from 6:30 p.m. - 8:30 p.m., and the best view of the sunset, concert stage and Saturday evening fireworks!

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Water slides, bounce houses, bungee jumps, aqua balls and even a giant ferris wheel!

Sand Bar

Drink local and enjoy a Florida inspired and St. Pete brewed Craft Beer & Cider by 3 Daughters Brewing. You can also toast the sunset with a refreshing White Claw Hard Seltzer or a glass of handcrafted La Crema wine. Nothing says relaxed like your toes in the sand and a drink in your hand!

Dining Experience

By Invitation Only

Distinguished guests, sponsors and invited media are served a decadent chef's choice four course meal beachside in our famous sugar sand sculpted tables. For sponsorship inquiries, please e-mail angela@sugarsandfestival.com  

Sunset Dance Party

Join MOR-TV, Estrella and Me TV for the hottest dance party on Clearwater Beach featuring DJ Moyo! Feel the beat of the music, sink your toes in the sand and dance the night away while celebrating the sunset! Start the party with complimentary Latin dance lessons, provided by Karen Aucoin Dance Professionals from 5:00 p.m. - 6:00 p.m. Grab your besties and head to Pier 60, Clearwater Beach to toast the sunset!

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100% of proceeds from beer and wine sales at the Sugar Sand Bar will benefit Ronald McDonald House Charities Tampa Bay.

Receive a $5 discount off the regular admission price to the Baystar VIP Lounge. Tickets will be $55 on Thursday April 16. In addition, the Festival will donate $5 to Ronald McDonald House Charities Tampa Bay.

Your Baystar VIP Ticket Includes:
(1) Fast Lane entrance and ticket admission to the Sugar Sand Walk Exhibit
(1) Complimentary souvenir photo (during photo opportunity hours)
(1) Admission to the Baystar VIP Lounge
(3) Beer or wine beverages
(2) Soda or bottled water beverages
(1) Official festival theme t-shirt
(1) Plush souvenir beach towel
(1) Festival bag
Warm assorted appetizers from 6:30 p.m. – 8:30 p.m.
Access to air conditioned restrooms

Support a good cause while having a good time!

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Dance lessons provided by:


Pro-Amateur Competition

Watch the sculptors of tomorrow, competing and creating crazy-cool creations of their choosing. This free event takes place along the south side of the iconic Pier 60.

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Doubles Competition

Two sculptors will be paired together to create a masterpiece of their choosing. This free event takes place along the south side of the iconic Pier 60.

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Wildlife Learning Experience

Join Alligator Attractions to learn about rescued reptiles, amphibians and furry friends. Conservation is a major part of the Alligator Attraction’s mission. Wildlife plays an important role in the health and balance of Florida’s environment. The goal of this free educational experience is to inform guests about the abundant reptile and aquatic wildlife found in Florida ensuring survival for future generations.

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Interactive Art Installation

The Sugar Sand Festival is proud to announce it's newest educational art initiative! The 18 foot sculpture will make its debut and offer visitors an interactive recycling experience where you bring the art to life!

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About the artist:

Donald Gialanella is a sculptor who focuses on turning metal and found materials into large-scale shapes, figures, and symbols. His body of work includes elegant steel horses, towering, abstract totems, and wry orbs made up of discarded consumer objects, and can be found both in public sculpture gardens from California to New York, and in the private collections of the likes of Angelina Jolie and Howard Stern.

Gialanella has an impressive pedigree, having studied with the likes of Vito Acconci and Jim Dine, and worked as an artist’s assistant to Louise Bourgeois, whose iconic steel Spider sculptures resonate with Gialanella’s own work. Also like his mentors, Gialanella’s work often has subtle conceptual elements, such as the critique of consumerism implicit to his found-object sculptures.

Gialanella’s studio was first located in Cooperstown, New York, before he moved first to Taos, NM, then to Los Angeles, and finally to St. Petersburg.

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Earth Day Celebration

Did you know... April 22, 2020 is the 50 year anniversary of Earth Day? Mother Nature's celebration begins at 6:00 p.m. with a family-friendly sunset beach clean-up. Grab your friends and family and leave nothing but your footprints on Clearwater Beach. Take action and do something your future self will thank you for! Stick around after the clean-up and watch a showing of The Lorax on the beach to continue the celebration! The FIRST 500 volunteers will receive a Chick-Fil-A bounce back coupon and an eco-friendly gift courtesy of Cooters Restaurant and Bar!

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Tricky Dogs Show

Tricky Dogs Show is back on Clearwater Beach! Rick Martin and his playful pups were one of the original Sunsets at Pier 60 Festival street performers 25 years ago. The Tricky Dogs Show is a circus style comedy dog act starring six Terriers, one Poodle and their pet human, Rick Martin. Grab your family for this free show in Pier 60 Pavilion - it's going to be a BARKing good time!

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Painting at Pier 60

Inspire your inner artist at this unique beach side painting experience featuring you, an easel and a palette of paint! Relax as a professional artist, from I Heart Corky Art, guides you in creating your own Sunsets at Pier 60 masterpiece. Breath in the salt air and catch a glimpse of a world-famous sunset. The cost is $35 per-person (includes all supplies and 2 hours of instruction). A portion of the evening’s proceeds will be donated to the Suncoast Animal League. Bring a friend or make some new ones, space is limited! All ages welcome. All payments are non-refundable.

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Sugar Sand Beer Yoga

Start your day off with a little namasté, toes in the sand yoga experience and a complimentary 3 Daughters Brewing craft beer or cider.☀️🍺✌️ Space is limited. To guarantee your spot in the sand, pre-registration is required.

Pre-registration: $25.
Day of class registration: $35.
Class time: 75 minutes.

Your class will include:
(1) Sugar Sand plush beach towel, yours to keep! No mats needed. (1) Complimentary 3 Daughters Brewing craft beer or cider, post class. All guests under 21 will be given a water/soda in lieu of an alcoholic beverage. $47.00 value


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