Activities

Band members playing guitar on stage.

Frenchy's Free Beach Concerts Come celebrate the sunset and enjoy free live music on Clearwater Beach! It's a dance party in the sand!

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man throwing a bean bag

Cornhole Tournament Join us for some fun in the sand and a cold drink in your hand for the Annual Sugar Sand Festival Cornhole Tournament on Saturday, April 12, 2025.

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College Wall Art Exhibit

VSPC Photo Opportunity Take home a complimentary souvenir photo sponsored by Visit St. Pete Clearwater. Visit the College Wall Art Photo Stop to pick up your photo!

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Artist sand sculpting

Clearwater Gas Speed Sand Demonstration Watch the pros compete against one another Saturday's and Sunday's at 4:00 p.m. in this free, fast paced, live interactive show!

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Recycling Art Structure

Winter the Dolphin's Beach Club Interactive Art Installation The Sugar Sand Festival is proud to announce it's newest educational art initiative! The 18 foot sculpture offers visitors an interactive recycling experience where you bring the art to life!

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Firefighters in front of a sand sculpture

Beachside Hospitality Frontline Fridays "Frontline Fridays" sponsored by Beachside Hospitality Group will take place on April 11, April 18, and April 25, 2025! As a thank-you to our heroes, first responders, healthcare workers, and military personnel can enjoy a $10 ticket purchased onsite.

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Salsa & Bachata at the Sugar Sand Festival

Salsa & Bachata at the Sugar Sand Festival Sunday, April 13 and Sunday, April 27: Starting at 1:00 pm at the Pier 60 Sugar Sand Festival and experience an amazing day of Salsa and Bachata festivities right on Clearwater Beach.

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artists teaching a child sand sculpting

Sand Sculpting Classes Free Sugar Sand Sculpting Classes allow our guests a chance to create their own sand masterpiece. Workshops will be held beach-side daily by one of our talented master sand sculptors; carving tools will be supplied. Daily 2 p.m. Saturday 11 a.m. & 2 p.m.

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Bartender pouring beer

Tropico/Hyatt Sand Bar Nothing says relaxed like your toes in the sand and a drink in your hand.

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ferris wheel at Clearwater Beach

Amusements Water slides, bounce houses, bungee jumps and even a giant ferris wheel! AMUSEMENTS ARE NOT INCLUDED IN THE COST ASSOCIATED WITH YOUR EXHIBIT TICKET.

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Teacher ringing a bell

College Wall Art Master Sand Sculpting Competition The master sand sculptors will create their own artistic pieces, not relating to the exhibit theme. This is a rare chance for visitors to watch the art of sand sculpting in action!

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sand sculpture of a VW car

Classic VW Car Show The Classic VW Car Show is coming your way! Take a drive down memory lane and check out some amazing vintage rides on Saturday, April 26 10 am - 2 pm.

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Timeless Tuesdays

Timeless Tuesdays Timeless Tuesdays: Guests aged 60 and older can enjoy a $2 discount on tickets purchased onsite at the exhibit entrance. Tuesday 4/15 and Tuesday 4/22.

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Free Beach Yoga

Free Beach Yoga Free Beach Yoga at The Sugar Sand Festival Saturday, April 19th and Saturday, April 26th 10:30 - 11:30 am.

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Musician singing on stage at the beach

Spritz Society Stage Kick back, relax and hangout beach side while enjoying live musical entertainment on our daytime stage!

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Baystar VIP Lounge Tent

Baystar VIP Lounge Experience SELECT DATES ONLY - OPENS AT 5 P.M. VIP access gets you into the tented area with private air conditioned restrooms, a festival t-shirt, lounge seating, dinner & beverages, and the best view of the sunset, concert stage and Saturday evening fireworks!

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fireworks at Clearwater Beach

Spectrum Fireworks Come see the night light up on Clearwater Beach with free fireworks on Saturdays at 9:30 p.m.!

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artisan and crafter table

Artisans Stroll through Pier 60 Park to see an eclectic variety of handmade treasures.

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Sand sculptures at Clearwater Beach

Pro-Amateur Competition Watch the sculptors of tomorrow, competing and creating crazy-cool creations of their choosing. This free event takes place on Saturday, April 19th, along the south side of the iconic Pier 60.

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