"Frontline Fridays" sponsored by Beachside Hospitality Group will take place on all Fridays of the festival - March 27, April 3, & April 10,2026! All police, fire, military, veterans, teachers and healthcare workers will receive a discounted general admission ticket to the Sugar Sand Walk Exhibit for $12 per person plus tax with proper identification. Discounted tickets cannot be pre-purchased online and are only available to be purchased on-site during Frontline Fridays.