Partnership Opportunities

The Pier 60 Sugar Sand Festival is experiential marketing at its best.

We provide a SANDtastic opportunity to showcase your brand to a variety of all demographics. The 17-day festival stands out as one of the largest sand sculpture events in the United States. Over 70,000 visitors perused the Sugar Sand Walk Exhibit, crafted by master sand sculptors using Clearwater Beach’s internationally famous sugar sand.

For more information, contact Angela Benak at Angela@SugarSandFestival.com or (727) 871-8060.

Showcase your brand on the #1 beach in America!

Overview

For more than 11 days, 14 of the most talented sand sculptors from around the world use 1,000 tons of Clearwater Beach sand to create a museum quality sand sculpted art exhibit. The cost associated with hosting these sculptors for their month-long stay includes: sculpting fees, accommodations, daily meals, travel expenses and a 10% revenue share of exhibit ticket sales.


sugar sand festival at sunset

Sugar Sand Festival Facts:

  • April 10-26, 2020
  • 200,000 attendees in 2019
  • Voted #1 beach in America by TripAdvisor in 2018 and 2019
  • 1,100 community volunteers
  • 8th year
  • $32,837,900 economic impact to Pinellas County
  • 16,465 room nights generated
sugar sand festival at sunset

Attendees:

  • Average income – $88,318
  • 81% out of county visitors
  • 3.8% international visitors
  • Top five out of state attendees
    • – New York
    • – Illinois
    • – Minnesota
    • – Michigan
    • – Pennsylvania
  • Average age 49
sugar sand festival at sunset

Marketing Statistics:

  • April 10-26, 2020
  • 23,791 – Pier 60 Sugar Sand Festival Facebook
  • 23,257 – Sunsets at Pier 60 Daily Festival Facebook
  • 101,324 – Pier 60, Clearwater Beach, FL Facebook
  • 8,047 email subscribers
  • 182,781 website visits – January – April, 2019

General Information

Consecutive 2 Days On-Site Marketing – $1,000

  • Up to 2 on-site representatives to interact with guests and distribute pre-approved marketing materials and discount coupons. Limited availability, Saturdays and Sundays only.
  • Non-tented space – roaming only.
  • 2 general admission tickets to the Sugar Sand Walk Exhibit, which includes a commemorative 5×7 photo with cover.

Corporate Activation Space

Promotional hours: 10 a.m. – 10 p.m.

Exhibitor may sample products; distribute promotional items and coupons; offer interactive activities; collect data; and provide mascot appearances.

10 x 10 Exhibitor

  • Daily Rate: $1,500 per day
  • Three-Day Rate: $1,300 per day
  • 17-Day Rate: $1,000 per day

*Standard power included for all exhibitors.

20 x 20 Exhibitor

    • Daily Rate: $3,000 per day
    • Three-Day Rate: $2,500 per day
    • 17-Day Rate: Request Pricing

*Standard power included for all exhibitors.

Set-up

Set-up begins at 7 a.m. and must be open by 10 a.m.

Breakdown

All exhibitors are permitted to stay until closing of the exhibit (Sunday – Thursday 9:00 p.m. and Friday – Saturday 10:00 p.m), but must remain open until sunset (8:30 p.m.)

Parking

All exhibitors are responsible for their own parking. Exhibitors participating in 3 or more days will receive ONE reserved parking space.